Six Brands, Statewide

Developed, created and commercialized six cannabis brands, carrying the work from concept and product through statewide wholesale sales.

The House Collection product arrangement and campaign image

The House Collection We're Your Best Buds campaign graphic

6In-house brands created

StatewideCalifornia wholesale sales

0 → 1Brands built from the ground up

Full systemIdentity, packaging and go-to-market

The opportunity

Create differentiated products that could perform beyond one retail location.

At LAPCG, I identified gaps in the market and developed six distinct in-house cannabis brands to address different consumer needs, price points and retail stories.

The House Collection is shown here as one example. Across the portfolio, I helped shape the brand concepts, names, positioning, visual identity, packaging, product presentation, merchandising, marketing voice, buyer materials and wholesale strategy—then sold the brands statewide.

The House Collection pre-roll packaging — A restrained packaging system across product formats

Identity system with a clear, memorable mark

From idea to statewide shelf

Brand architecture

Defined differentiated audiences, naming, positioning, visual language and market roles across a six-brand portfolio.

Product & packaging

Connected product formats, packaging, compliance, merchandising and customer experience into cohesive brand systems.

Wholesale commercialization

Created buyer narratives, presented the portfolio to retailers and expanded sales across California.

Portfolio breadth

Additional packaging systems from the six-brand LAPCG portfolio.

Beyond The House Collection, I developed multiple in-house brands with distinct identities, packaging structures and product stories. These examples show how the broader portfolio translated different consumer positions into cohesive, shelf-ready systems.

Speciale blue glass jar packaging system — Speciale · jar packaging system

Speciale boxed product packaging — Speciale · boxed product presentation

Speciale boxed product packaging alternate view — Speciale · secondary packaging architecture

The House Collection campaign language and product storytelling — The House Collection · campaign language and product storytelling

Sunflower boxed product packaging — Sunflower · boxed product system

Sunflower pre-roll product shot — Sunflower · pre-roll packaging

The result

Six complete consumer brands—and a statewide route to market.

The LAPCG portfolio demonstrates my ability to identify an opportunity, create the product and brand system, build the commercial tools and carry the work through buyer presentation and statewide sales.