Product development
Guided seasonal concepts, silhouettes, fabrics, branded elastics, assortments, sourcing, samples and production timelines.
02 · Product development & brand building
Chief Marketing Officer & Co-Founder
Sloane & Tate
Built an independent apparel brand from product concept, sourcing and production through national retail placement, strategic collaborations and major editorial recognition.
Co-FounderBrand built from zero
NationalPremium retail placement
End-to-endDesign, sourcing and production
Press + retailEditorial and cultural reach
The idea
Minimal intimates with a confident, gender-fluid point of view.
Sloane & Tate challenged traditional lingerie conventions with clean lines, comfort and a menswear-inspired sensibility designed to move between innerwear and outerwear.
As co-founder and CMO, I helped create the full brand system: product concept, seasonal assortments, material and vendor sourcing, production timelines, merchandising, pricing, wholesale presentations, campaigns, ecommerce, buyer relationships and customer experience.
Founder scope
Brand & creative direction
Defined the audience, visual identity, campaigns, styling, ecommerce and product storytelling across seasons and channels.
Wholesale & retail
Built buyer relationships, wholesale materials, pricing and market positioning that secured placement with leading national retailers.
Product language
The collection balanced utility, sensuality and editorial polish.
From branded elastics and soft essentials to layering pieces that blurred the line between lingerie and ready-to-wear, the line was designed as a cohesive system—not a single hero item. The result was a point of view buyers, editors and customers could recognize immediately.
Campaign world
Commissioned imagery helped translate intimacy into a complete brand world.
Original campaigns mixed softness, confidence and fashion credibility. Those images supported ecommerce, lookbooks, wholesale presentations and the broader visual language that made the brand feel coherent across channels.
Partnership activation
Extending the brand through aligned collaborations.
Collaborations and giveaways helped introduce Sloane & Tate to adjacent audiences while preserving a clear lifestyle point of view. The Vérité and Marrin Costello partnership paired product, jewelry and music culture in a coordinated customer-acquisition campaign.
Retail reach
From independent idea to premium national distribution.
The brand secured placement with Barneys New York, Anthropologie, Wildfang, Free People, Shopbop, Nordstrom and NET-A-PORTER. That reach was built through a product that felt distinctive, a wholesale story buyers could understand and disciplined founder-level execution behind the scenes.
Selected recognition
A distinct point of view that earned national attention.
Editorial, retail and cultural placements shown with publication or partner attribution.
The result
A complete apparel brand—product, image and commerce working as one.
Sloane & Tate demonstrates my ability to move from an original idea to a manufactured product, a recognizable brand world, national retail placement, strategic collaborations and sustained cultural relevance.