Sloane & Tate

Built an independent apparel brand from product concept, sourcing and production through national retail placement and major editorial recognition.

Sloane & Tate editorial campaign portrait

Co-FounderBrand built from zero

NationalPremium retail placement

End-to-endDesign, sourcing and production

Vogue +Major editorial recognition

The idea

Minimal intimates with a confident, gender-fluid point of view.

Sloane & Tate challenged traditional lingerie conventions with clean lines, comfort and a menswear-inspired sensibility designed to move between innerwear and outerwear.

As co-founder and CMO, I helped create the full brand system alongside Eliza Ladensohn and Theresa Martin-de la Rionda: product concept, seasonal assortments, material and vendor sourcing, production timelines, merchandising, pricing, wholesale presentations, campaigns, ecommerce, buyer relationships and customer experience. The brand earned national editorial recognition and was worn by athletes, musicians and cultural figures including Brittney Griner, Serena Williams, Lydia Paek, Georgia Gibbs, Miley Cyrus and Ruby Rose.

Sloane & Tate seated black-and-white editorial portrait — Campaign imagery · product and brand direction

GQ Italia editorial featuring Sloane & Tate — GQ Italia · archived editorial placement

Sloane & Tate editorial shower portrait — Provocative editorial direction · a confident, culture-led brand voice

Sloane & Tate white set studio campaign — Studio campaign imagery · comfort, silhouette and ease

Founder scope

Product development

Guided seasonal concepts, silhouettes, fabrics, branded elastics, assortments, sourcing, samples and production timelines.

Brand & creative direction

Defined the audience, visual identity, campaigns, styling, ecommerce and product storytelling across seasons and channels.

Wholesale & retail

Built buyer relationships, wholesale materials, pricing and market positioning that secured placement with leading national retailers.

Selected recognition

A distinct point of view that earned national attention.

Click any linked placement to view the surviving original article or editorial page.

ESPN cover featuring Brittney Griner in Sloane & Tate — ESPN · Brittney Griner cover placement ↗

Glamour feature naming Susana de la Rionda and the Sloane & Tate founding team — Glamour · founder and brand feature ↗

The Cut editorial feature on Sloane & Tate — The Cut · archived editorial recognition

Margaux Brooke editorial feature by Claire Rothstein — Margaux Brooke × Claire Rothstein · archived editorial

HYPEBAE feature on Lydia Paek wearing Sloane & Tate — HYPEBAE · Lydia Paek editorial ↗

Sports Illustrated Swimsuit featuring a Sloane & Tate top — Sports Illustrated Swimsuit · Georgia Gibbs ↗

Vogue feature naming Sloane & Tate among new lingerie labels — Vogue · best new lingerie designers ↗

The FADER Serena Williams editorial featuring Sloane & Tate briefs — The FADER · Serena Williams cover story ↗

Miley Cyrus editorial placement in Rolling Stone — Rolling Stone · archived Miley Cyrus editorial placement

Ruby Rose mention of Sloane & Tate — Bustle · Ruby Rose praised Sloane & Tate on Instagram ↗

Press archive

Published coverage, founder interviews and product credits.

Surviving original links from the Sloane & Tate press history.

VogueBest New Lingerie DesignersEditorial brand recognition ↗ Glamour8 Minimalist Underwear BrandsFounder and brand profile ↗ ESPNBrittney Griner Photo GallerySloane & Tate wardrobe credit ↗ The FADERSerena Williams Cover StorySloane & Tate briefs credit ↗ HYPEBAELydia Paek EditorialBra and underwear credit ↗ Sports IllustratedGeorgia Gibbs, Aruba 2018Sloane & Tate top credit ↗ NYLONAmerican DesignersMade-in-Los-Angeles profile ↗ WELL / AWAREMeet the MakersFounder interview with Susana ↗ BustleRuby Rose & Gender-Fluid StyleInstagram praise preserved in coverage ↗ Wharton MagazineWatch List: FashionFounder and brand feature ↗ Supima / Fibre2FashionMenswear-Inspired Supima SkivviesProduct and production feature ↗ The Lingerie Addict10 Androgynous Lingerie BrandsGender-neutral design recognition ↗

Retail reach

From independent idea to premium national distribution.

The brand secured placement with Barneys New York, Anthropologie, Wildfang, Free People, Shopbop and NET-A-PORTER. That reach was built through a product that felt distinctive, a wholesale story buyers could understand and disciplined founder-level execution behind the scenes.

The result

A complete apparel brand—product, image and commerce working as one.

Sloane & Tate demonstrates my ability to move from an original idea to a manufactured product, a recognizable brand world, national retail placement and sustained cultural relevance.